
Christina M. Morales
What I Know
I have worked on a variety of projects professionally. My expertise in Digital Marketing, Marketing Strategy, Branding and Promotion, CRM Strategies, Marketing Research, Advertising, and Design will scale your business to the next level. I have done my own marketing for my own wellness business and I know what a business needs to be successful. My experience also includes managing and developing the online presence for my clients. My work consisted of the design of their marketing strategy and the development of their online advertising and social media strategy. I have done freelance marketing for a variety of clients: small businesses, healthcare, spiritual centers, spiritual education, med spas, doctors, and yoga-based businesses and published authors.
Latest Projects

I had designed a marketing plan, marketing strategy, creative brief, advertising design and all related marketing media for a yoga studio to generate an increase in revenue, client retention and brand awareness and loyalty. Social media camapign to drive traffic to the website and promotional campaigns for the studio to increase studio memberships.

I created and designed a digital marketing social media campaign for a yoga studio to increase likes, added copy write content for added value on media postings. Designed a website and linked all marketing to website to drive traffic and promote the business through virtual means such as video, blogging and consistant brand messaging and staying true to the brand.

I designed a CRM startegy which included marketing strategy, advertising strategy and social media strategy to increase customer loyalty and customer retention. The strategy of the goal was to increase new accounts with existing customers. Increase customer relationships and recommend an adquate CRM system through market research and trends in the indusrty.
Testimonials
"Christina has been an excellent student and has the passion for marketing it comes second nature."
Samantha Jones, Project Manager
”Christina puts a lot of thought, care and quality work and she'll meet the clients needs and when they need it. She strives to be the best in her field."
Melanie Banks, Project Team Associate
Some of My Social Posts Samples & Other Samples

Marketing Specialist Skill Set
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Wrote marketing plans and creative briefs as part of my strategy planning for campaigns.
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Developed creative test strategies for landing pages and ads for creative briefs and overall marketing analysis.
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Present performance analysis and execute on that analysis to ensure positive ROI and other company goals to upper management and customers.
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Set campaign goals, key metrics, and managed reporting with customers on the effectiveness of the response to campaigns.
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Oversaw digital channel strategy, performance, and creative development for display/retargeting and native social media
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Created editorial calendar and library of content to repurpose content in future media. Also created a content calendar for paid media to align with social efforts across all channels.
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Managed RFPs for various agencies and vendors for research and collaboration in marketing efforts.
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Establish growth metrics and forecast traffic and conversions to drive ROI.
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Content strategy in social, web, blog copy to help grow traffic with keyword research and SEO efforts.
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Conducted A/B testing to select the best combination of ad features and page efficiency.
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Ran campaigns for brand awareness and online acquisition.
Marketing Strategist, Paid Media, Business Trainer, and Project Manager





















